Privacy Policy

1. Introduction

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services. We are committed to protecting your privacy and complying with applicable privacy laws in Australia, Canada, and the United Kingdom.

2. Who We Are

Business Name: Marelle Contact Email: help.marelle@gmail.com

For the purposes of UK data protection law, we are the data controller of your personal information.

3. Information We Collect

3.1 Information You Provide

Account Information: Name, email address, phone number, billing and shipping addresses
Payment Information: Credit card details, billing information (processed securely by third-party payment processors)
Order Information: Purchase history, product preferences, order details
Communication Information: Messages, reviews, customer service inquiries
Marketing Preferences: Subscription choices, communication preferences

3.2 Information Automatically Collected

Technical Information: IP address, browser type, device information, operating system
Usage Information: Pages visited, time spent on site, click patterns, referral sources
Cookies and Tracking: We use cookies and similar technologies (see Section 8)
Location Information: General location based on IP address

3.3 Information from Third Parties

Social Media: If you connect through social media platforms
Analytics Providers: Website usage statistics and demographics
Advertising Partners: Ad performance and targeting information
Payment Processors: Transaction verification and fraud prevention

4. How We Use Your Information

4.1 Primary Purposes

Order Processing: Fulfilling orders, processing payments, arranging shipping
Customer Service: Responding to inquiries, providing support, handling returns
Account Management: Creating and maintaining your account, authenticating users
Communication: Sending order confirmations, shipping updates, important notices

4.2 Secondary Purposes (with consent where required)

Marketing: Sending promotional emails, newsletters, special offers
Personalization: Customizing your shopping experience, product recommendations
Analytics: Understanding website usage, improving our services
Legal Compliance: Meeting regulatory requirements, preventing fraud

4.3 Legal Basis for Processing (UK/EU users)

Contract Performance: Processing necessary for fulfilling orders
Legitimate Interests: Improving services, fraud prevention, direct marketing to existing customers
Consent: Marketing to new customers, non-essential cookies
Legal Obligation: Tax reporting, consumer protection compliance

5. Information Sharing and Disclosure

5.1 Service Providers

We share information with trusted third parties who provide services on our behalf:

Shipping Companies: Delivery and tracking services
Payment Processors: Secure payment processing
Cloud Hosting: Website and data hosting services
Email Services: Marketing and transactional email delivery
Analytics Providers: Website performance and user behavior analysis

5.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5.3 Legal Requirements

We may disclose information when required by law, court order, or to:

Protect our rights and property
Prevent fraud or security issues
Comply with legal obligations
Protect the safety of users

5.4 With Your Consent

We may share information for other purposes with your explicit consent.

6. International Data Transfers

As we operate across multiple countries, your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place:

Adequacy Decisions: Transfers to countries with adequate privacy protection
Standard Contractual Clauses: EU-approved contracts with service providers
Other Safeguards: Binding corporate rules, certification schemes where applicable

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

Account Information: Until account deletion or 7 years after last activity
Order Information: 7 years for tax and warranty purposes
Marketing Information: Until you unsubscribe or withdraw consent
Technical Information: 2 years for analytics and security purposes

8. Cookies and Tracking Technologies

8.1 Types of Cookies We Use

Essential Cookies: Required for website functionality
Performance Cookies: Help us analyze website usage
Functional Cookies: Remember your preferences
Marketing Cookies: Used for advertising and personalization

8.2 Cookie Management

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

8.3 Third-Party Tracking

We use services like Google Analytics, Facebook Pixel, and other marketing tools. These services have their own privacy policies.

9. Your Rights and Choices

9.1 Access and Portability

Request access to your personal information
Receive a copy of your data in a portable format

9.2 Correction and Updates

Correct inaccurate or incomplete information
Update your account information at any time

9.3 Deletion

Request deletion of your personal information (subject to legal requirements)
Delete your account through your account settings

9.4 Marketing Opt-Out

Unsubscribe from marketing emails using the unsubscribe link
Manage communication preferences in your account settings

9.5 Additional Rights (UK/EU users)

Restriction: Limit how we process your information
Objection: Object to processing based on legitimate interests
Automated Decision-Making: Request human review of automated decisions

9.6 How to Exercise Your Rights

Australia: 30 days under the Privacy Act
Canada: 30 days under applicable provincial laws
UK: 1 month under UK GDPR

10. Security Measures

We implement appropriate technical and organizational measures to protect your information:

Encryption: Data encrypted in transit and at rest
Access Controls: Limited access on a need-to-know basis
Regular Updates: Security systems regularly updated and monitored
Staff Training: Regular privacy and security training for employees

11. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information promptly.

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. Please review their privacy policies separately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. For material changes, we may provide additional notice.

14. Regional Specific Information

14.1 Australia

This policy complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

14.2 Canada

This policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

14.3 United Kingdom

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

15. Complaints and Supervisory Authorities

If you have concerns about how we handle your personal information:

15.1 Contact Us First

Email: help.marelle@gmail.com

15.2 Regulatory Authorities

Australia: Office of the Australian Information Commissioner (OAIC) Canada: Privacy Commissioner of Canada or relevant provincial commissioner UK: Information Commissioner's Office (ICO)

16. Contact Information

For any questions about this Privacy Policy or our privacy practices:

Email: help.marelle@gmail.com